You don’t need a Ph.D. to raise a happy, healthy, smart child. Parents have been doing it for thousands of years. Mothers and fathers successfully teach their kids to eat with a spoon, use a potty, keep their fingers out of their noses, and say “please.” These things can be taught pleasantly, or they can be made into a painful chore. Being unpleasant (e.g. yelling, punishing, pressuring) doesn’t work, and it can be frustrating for everyone. This notion applies to teaching literacy, too. If you show your 18-month-old a book and she shows no interest, then put it away and come back to it later. If your child tries to write her name and ends up with a backwards “D,” no problem. No pressure. No hassle. You should enjoy the journey, and so should your child.
Parents have 3 mantras to remember when teaching their children how to read: 1) Start with the heart. 2) When you're out and about, sound it out and 3) Comprehension is the key that turns sounding out into reading. By keeping these in mind, parents have what they need to turn children into proficient readers who love books and will turn to them for both pleasure and knowledge.
When my sons were in middle school, they loved participating in the “Battle of the Books,” a nation-wide program to promote reading. Kids formed teams and read selected books that were high quality and age-appropriate. Then they competed against other teams at their school and other schools, answering questions about the books: characters, plot, symbolism, etc. The team and competition aspect motivated my boys to read, and they had a fun time doing it. I also read a couple of the books aloud to them. Because the books were chosen by a committee of professionals, I enjoyed reading them and discussing the important ideas they covered (immigration, bullying, discrimination) with my sons.